News and updates about Ali Basye, her work and her book, The Long and Short of It: The Madcap History of the Skirt. In chapter 4 of The Long and Short of It, I write about the Skirt Length Theory, an outdated way to measure the economy based on the length of women's skirts. I haven't seen the whole film, but there's some great footage in this clip: Here's my take, from Chapter 4 of "The Long and Short of It: Since the Depression and the subsequent finicky nature of hemlines through World War II, the height of hemlines has been used as a barometer to determine the outlook of the stock market.

Though market analysts didn't pick up on the connection at the time, the Skirt Length Theory, an indicator of market value and consumer behavior, was born. The thinking behind the theory goes that shorter skirts tend to appear in times when general consumer confidence is high, and when hemlines fall and skirts are worn longer, the overall outlook is gloomy and fearful.

In , hot pants were the rage, and the advice at the Dow Jones was, "Don't sell until you see the heights of their thighs!

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Sunday, September 2, The Skirt Length Theory. Posted by Ali Basye at 2: Newer Post Older Post Home.

About Me Ali Basye Seattle, WA Ali Basye is an editor, writer and the publisher of On This Day In Fashion, a daily website delivering the Stories Behind the Styles. She authored The Long and Short of It: The Madcap History of the Skirt, co-authored The Newlywed Kitchen and contributed to two other books. Ali was the editor of Seattle Bride Magazine from to and the associate editor of Seattle Magazine from to She has appeared on The History Channel and TV shows such as Evening Magazine and Northwest Afternoon, discussed fashion and skirts on a number of radio stations, including NPR, and frequently talks about fashion, travel and journalism at conferences, trade shows, colleges and businesses.

Ali writes biannual U. A native of Delaware and a graduate of Moore College of Art and Design in Philadelphia, Ali lives in Seattle.

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View my complete profile. Must-Read Links On This Day In Fashion WHERE TO BUY ALI'S BOOK! Gary Graham - my favorite designer Seattle Bride Magazine. As the Hemline Falls I do love it. The Skirt Length Theory On the TV